Jen D'Angelo

McDonald’s ice cream machines are notorious for being constantly broken. Bad news for them. Great news for Jack in the Box’s new St. Paddy’s Day shake.

Largest digital billboard in the world + right across from Mickey D’s = one happy Jack in the Box family

Along with our hyper-targeted OOH, we also took over McBroken (a site that solely exists to give real-time updates on McDonald’s broken ice cream machines).

We weren’t letting anyone get McShammed this year. And the press really seemed to appreciate it.

Role: ACD/CW
Team: Danny Colon (ACD/AD), JK Lyons (CW), Jesus Acosta (AD)