In most people’s minds, Sunkist = soda. Meanwhile, they’ve been growing oranges, lemons, grapefruit, and wayyyy more citrus varieties for over 125 years as a cooperative. We set out to spread the word.
ADDY Awards: OOH, Internet Commercial, Integrated Advertising Campaign
OOH ads, placed around key cities:
Social content that responded in real-time to all sorts of things (like uhhhhh…….2020?)